Markup Calculator

Calculate markup percentage, selling price, cost, and profit margin. Compare markup vs margin, use batch mode for multiple products, and reference common markup-to-margin conversions.

Selling Price

$80.00

Gross Profit

$30.00

Markup %

60.00%

Margin %

37.50%

Markup vs Margin Comparison

Markup

60.00%

Percentage of cost

Formula(Profit / Cost) x 100
Profit$30.00
Base (Cost)$50.00

Margin

37.50%

Percentage of selling price

Formula(Profit / Revenue) x 100
Profit$30.00
Base (Revenue)$80.00

Same profit of $30.00 — markup is always higher because cost is a smaller base than revenue.

Markup / Margin Quick Reference

Markup %Margin %MultiplierExample ($100 cost)
10%9.09%1.10x$110.00
15%13.04%1.15x$115.00
20%16.67%1.20x$120.00
25%20%1.25x$125.00
30%23.08%1.30x$130.00
33.33%25%1.33x$133.33
40%28.57%1.40x$140.00
50%33.33%1.50x$150.00
75%42.86%1.75x$175.00
100%50%2.00x$200.00
150%60%2.50x$250.00
200%66.67%3.00x$300.00
300%75%4.00x$400.00
400%80%5.00x$500.00

Batch Mode — Multiple Products

ProductCostMarkup %Selling PriceProfitMargin %
$37.50$12.5033.33%
$70.00$30.0042.86%
Totals$65.0065.38% avg$107.50$42.5039.53% avg

How to Use the Markup Calculator

This markup calculator helps you determine selling prices, markup percentages, and costs for your products. Choose one of three calculation modes depending on what values you already know, and the calculator will instantly compute the missing values along with gross profit and margin.

Find Selling Price Mode

When you know your product cost and desired markup percentage, this mode calculates the selling price you should set. Enter your cost and markup percentage, and the calculator will show the selling price, gross profit amount, and equivalent profit margin percentage.

Find Markup % Mode

When you know both the cost and selling price, this mode reveals the actual markup percentage being applied. This is useful for analyzing competitor pricing or verifying that your existing prices meet your target markup.

Find Cost Mode

When you know the selling price and desired markup, this mode calculates the maximum cost you can pay for a product. This is valuable for procurement decisions and setting cost targets with suppliers.

Markup vs Margin Comparison

The comparison panel shows how markup and margin differ for the same transaction. Markup is based on cost while margin is based on selling price. Understanding both is essential for accurate pricing and financial reporting.

Batch Mode

Use batch mode to calculate selling prices for multiple products at once. Enter each product name, cost, and markup percentage to see individual and aggregate profitability metrics. This is ideal for creating or reviewing an entire product price list.

Frequently Asked Questions

What is markup and how is it calculated?+
Markup is the percentage added to the cost of a product to determine its selling price. The formula is: Markup % = ((Selling Price - Cost) / Cost) x 100. For example, if a product costs $50 and you sell it for $80, the markup is ((80 - 50) / 50) x 100 = 60%.
What is the difference between markup and profit margin?+
Markup is calculated as a percentage of cost, while profit margin is calculated as a percentage of the selling price (revenue). A 100% markup equals a 50% profit margin. Markup is always higher than margin for the same transaction because cost is a smaller base than revenue. Both measure profitability but from different perspectives.
How do I convert markup to margin?+
To convert markup to margin, use the formula: Margin % = (Markup % / (100 + Markup %)) x 100. For example, a 50% markup converts to (50 / 150) x 100 = 33.33% margin. To convert margin to markup: Markup % = (Margin % / (100 - Margin %)) x 100.
What is a typical markup percentage for retail?+
Markup varies widely by industry. Grocery stores typically use 10-30% markup, clothing retail 100-300%, electronics 30-50%, restaurants 200-400% on food, and jewelry 100-400%. The ideal markup depends on operating costs, competition, perceived value, and demand elasticity.
How do I calculate selling price from cost and markup?+
Multiply the cost by (1 + markup percentage / 100). For example, if your cost is $40 and you want a 75% markup: $40 x (1 + 0.75) = $40 x 1.75 = $70 selling price. The gross profit would be $70 - $40 = $30.
Can markup percentage be over 100%?+
Yes, a markup over 100% is common in many industries. A 100% markup means you sell an item for double its cost. A 200% markup means the selling price is three times the cost. Restaurants, for example, often apply 200-400% markup on beverages and food items.
How do I find cost from selling price and markup?+
Divide the selling price by (1 + markup percentage / 100). For example, if the selling price is $120 and the markup is 50%: $120 / (1 + 0.50) = $120 / 1.50 = $80 cost. This is useful for reverse-engineering competitor pricing.

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Markup Calculator — free online markup calculator, markup percentage calculator, selling price calculator, markup vs margin, cost markup calculator, price markup calculator, gross profit calculator, retail markup calculator, markup to margin converter, product pricing calculator. No signup required. Works in your browser.